Upcoming automotive brand Omoda, slated to enter the local market this year, is set to introduce O-Universe to the Filipino. The O-Universe is an ecosystem for all Omoda owners.
Coming from the vision that Omoda should share its mindset with every “Omoder”, the brand understands that the profiles of its customers are relatively young, independent, and go-getters. Omoda shares this drive with its customers, and is thus, envisioning to interconnect several aspects of its world with access, perks, and exclusive deals. Overall, the main idea is to have owners feel the Omoda Lifestyle even when they are not inside/using their car.
The O-Universe is to be divided into four categories:
O-FASHION – Omoda owners are to enjoy discounts on selected premium fashion and sporting brands, and gain access to special sales before they are opened to the public.
O-CLUB – Omoda owners get access to social happenings, VIP invites to weekend clubs, discounts on travel and leisure packages, and special discounts on selected restaurants.
O-LIFE– Omoda owners get rebates and advices on fuel rates with its fuel partner and also being included in CSR activities, such as: Environmental runs, outreach programs and many more.
O-LAB – Omoda is set to create platforms and avenues, in the form or webpages, forums and events, where the automaker listens to its customer feedback and wish lists. This idea of “User co-creation”, encourages customers to have some input on what the brand needs to improve on, or what they expect to see in the upcoming models. This way, all Omoders get to have a personal touch on future Omoda products.
The O-Universe ecosystem is set to be ready on the same day Omoda launches in the Philippines, ensuring that the first batch of owners enjoy the perks and benefits of owning an Omoda from Day One.
Omoda and Jaecoo Philippines are scheduled to launch in the country by the fourth quarter of 2023.
