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Toyota bidding Japan’s Camry goodbye after 43 years

Toyota bidding Japan’s Camry goodbye after 43 years

Ronald Rey M. de los Reyes

In total, Toyota has sold about 1.3 million Camrys in Japan since the vehicle’s inception in 1980

Toyota will halt selling its Camry in Japan by the end of 2023, putting a 43-year era of the premium vehicle to an end. According to the Japanese carmaker, the Camry’s steep decline in sales in its home turf in recent years is primarily the cause of the said cessation.

Toyota sold about 600,000 units of the sedan model globally last year, with only one percent of it (6,000 units) sold in Japan. The US market, meanwhile, obtained the lion’s share with more than 295,000 units sold.

In total, Toyota has sold about 1.3 million Camrys in Japan since the vehicle’s inception in 1980. Today, it retails domestically between 3.49 million yen and 4.68 million yen ($26,400 to $35,450). There, the Camry, deriving from the Japanese word “crown,” shares similar designs and customer demographics to the all-new Toyota Crown, which was launched last year.

Despite this move, Toyota said it will continue selling the Camry in the US and other markets. It sells the car in over 100 countries and has sold more than 21 million units over 40 years.

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It remains popular, particularly in the US, wherein more than 13 million units have been sold. American consumers adore it for its reliability, driving ergonomics and spacious cabin.

The executive sedan is mainly manufactured in the US, China and the Tsutsumi Plant in Japan’s Aichi Prefecture.