Mazda’s crossover lineup has helped fuel the success of Bermaz Auto Philippines Inc. in the first half of 2021, as the country’s exclusive distributor of the Japanese car brand reported a 38 percent sales growth when compared to the same period last year.
Mazda’s crossovers account for 60 percent of the total first semestral sales of Bermaz Auto PH. Of the Mazda crossovers sold in the country—the CX-9, CX-8, CX-5, CX-30 and CX-3—the CX-8 is currently the bestselling seven-seater crossover for models priced above P2 million, while the flagship CX-9 comes in second.
“The three-row CX-9 and CX-8 crossovers continue to make strong inroads into large households and management executive segments, offering unmatched premium quality and performance typical of more expensive luxury brands at a much more accessible price level,”
Steven Tan, president and CEO of Mazda Philippines
Mazda’s premium five-seater crossover, the CX-5, surged ahead in the lineup with a 38 percent increase in sales in the last six months versus the same period in 2020. The two premium three-row crossover models—the CX-9 and the CX-8—likewise had an immense contribution to the brand’s notable share in the premium crossover market.
The CX-9, Mazda’s luxury executive, seven-seater model, recorded a 100 percent increase in sales during the first half of 2021 compared to the same period last year. Meanwhile, the brand’s family three-row premium crossover, the Mazda CX-8, posted a 50 percent growth in its first half performance in 2021. The combined share for both the CX-8 and CX-9’s first semester performance in this premium crossover segment is at 63 percent.
Tan also attributed sales success to the company’s comprehensive 5-year Free Service Plan and an award-winning customer service network. “The CX-9 and the CX-8 are the best three-row crossovers for your money. The 5-year Free Service Plan, a standard package that is included in all new Mazda vehicles, has brought a new level of ownership satisfaction to the customers from the start of the pandemic last year. I have heard from customers that the free service plan completes the premium experience of owning a Mazda—a premium product with class-leading driving and ownership experience.”
Tan said that in addition to the crossovers, the Mazda MX-5 roadster has continued to win the hearts and love of the Filipino automotive enthusiasts. “The MX-5 has led the open-top two-door sports car segment in popularity in the first half of 2021. We are thrilled with the joy and happiness this little sports car brings to the community.”
He also related that Mazda Philippines’ exemplary after-sales service record has been ranked #1 in the industry twice—in the 2016 and 2019 J.D. Power Customer Service Index Study. Currently, there are 16 Mazda 3S dealerships located across the Philippines: Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda Makati, Mazda Alabang, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Cebu, Mazda Negros, Mazda Iloilo, Mazda Cagayan De Oro, and Mazda Davao.
