It’s an interesting juxtaposition: In the Philippines where SUVs and crossovers are so much loved, an auto club salutes a baby crossover hatch. “The S-Presso is a unique car to begin with. It’s not just about transportation for us—we get into all the little details of the car,” said Suzuki S-Presso Car Club (SSCP) president Jasper Jerome Handog.
The club was created with the aim of providing special perks for members, local partner businesses and/or car dealerships, while in turn, promoting Suzuki’s popular and unique compact hatchback.
Handog is specially proud these days as Suzuki Philippines Inc. (SPH) officially accredited his club last Aug. 5, 2021. The announcement was made through a virtual recognition event attended by the SPH Marketing Team led by Suzuki’s Automobile Division VP and GM, Keiichi Suzuki.
Delighted
Keiichi Suzuki, Suzuki’s Automobile Division VP and GM
“As we are truly delighted to officially have the Suzuki S-Presso Club on board as our Brand Ambassadors. I am very much amazed as to how we have continuously expanded and grown the Suzuki family over the years. Together, as one family, we will continue to find avenues to champion the Suzuki Way of Life!”
A Certificate of Recognition was awarded to SSCP during the virtual recognition event, with SPH promising additional support to the club’s future plans, including continuous support for SSCP events and activities, annual Christmas party events, digital promotions and service referrals to Suzuki dealerships.
In lieu of the usual get-together, SSCP members who attended the virtual ceremony were able to enjoy sumptuous Japanese food together with the SPH Marketing team. The delivered meal also came with Suzuki merchandise sent to them during the event.
The S-Presso, which was launched in March 2020, received impressive market feedback having sold a total of 3,897 units as of July 2021. This led to an effort for Handog to form a club that began last July 12, 2020. Starting with only four members, the SSCP now boasts a total of 616 members, with two active chapters in Bicol and Cavite.
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