Alongside its newest vehicles and marketing campaign
Dongfeng Motors PH recently made a successful rebrand under a new management team, along with its introduction of new models and a kick start of its “Drive your Friend” campaign, held at the Metrotent Convention Center in Ortigas, Mandaluyong City.
At the said event, the newly-formed team under Legado Motors, is now being headed by veteran industry leader, Atty. Albert Arcilla as its new managing director, further aspiring to solidify the brand’s position in the local motoring landscape.
The ceremony introduced new models Rich 7, Nammi, Forthing U-Tour, MHero and Aeolus Mage, together with its other models Aeolus Huge, Forthing Friday, and Nanobox.
The event likewise served as an opportunity for Dongfeng Philippines to share its milestones for the past six months.
The company’s focus on sustainability, exceptional quality, and customer centricity has led to notable achievements in market penetration, product launches, sales performance, dealer network expansion, brand recognition, and customer satisfaction.
“Within just six months of operations, Dongfeng Motors has successfully penetrated the Philippine market, established a strong presence and gaining traction among consumers,” shared Mr. Brennan Lim, Deputy CEO of Legado Motors, Inc (LMI), during the event.
“Despite being a new player in the industry, our sales performance has exceeded expectations, demonstrating the market’s positive reception of the Dongfeng Motors brand,” he added.
With a new team under its fold, along with its new vehicles and marketing campaign, the carmaker aims to take the brand to new heights in the next few months.
