The EV carmaker and tech giant makes a big charge in PH market
QSJ MOTORS PHILS. INC (QSJ MOTORS) was established in 2010 as an importer and dealer of trucks, heavy equipment, and industrial machineries based in Angeles City, Pampanga and continues to expand in every way, reaching and maximizing potential areas of growth to its employees, customers, as well as other stakeholders. And this year, it announced that it has entered into a strategic partnership with SERES International Company last February 28 as the official distributor of SERES passenger cars in the Philippines.
Founded in 1986, the technology-driven car manufacturer is one of the top 500 companies in China and an A-share listed company, with energy vehicles as its core business with over 20,000 employees. Aside from producing new energy vehicles, it also produces related components like e-powertrain which includes battery, electric drive and electric control, and is also into R&D, manufacturing, sales and service of traditional vehicles and core parts assembly. SERES is one of China’s big producers of EV’s (electric vehicles) and has started vehicle deliveries in Europe last year. It delivered SERES 5 vehicles to the first European owners in Bergen, Norway, according to an announcement made by the company based in the southwestern Chinese city of Chongqing last June.
In the rapidly evolving landscape of electric vehicles (EVs), SERES has emerged as a notable player committed to redefining the future of transportation. Formerly known as SF Motors, SERES has positioned itself at the forefront of the electric mobility revolution, blending cutting-edge technology with a sustainable vision.
SERES traces its roots back to 2016 when SF Motors embarked on a mission to disrupt the automotive industry with electric innovation. The company recognized the global shift towards sustainable transportation and aimed to create electric vehicles that not only embraced advanced technology but also prioritized performance, safety and affordability.
In 2019, SF Motors underwent a rebranding initiative, becoming SERES with a renewed commitment to shaping the future of clean, efficient transportation. The new identity represented an evolution, encapsulating the brand’s dedication to sustainability and a holistic approach to electric mobility.
SERES has made significant strides in the electric vehicle market, introducing models that blend sophistication with cutting-edge technology. One of its notable offerings is the SERES SF5, an electric SUV.
Furthermore, the SERES SF5 is equipped with advanced features such as autonomous driving capabilities, showcasing the brand’s commitment to pushing the boundaries of innovation in the electric vehicle sector. The integration of artificial intelligence and smart connectivity elevates the driving experience, making SERES vehicles, not just means of transportation, but also intelligent companions on the road.
SERES has set its sights on a global footprint, with a focus on expanding its presence in key markets. The company has established production facilities and research centers in various regions, including the United States and China, demonstrating a commitment to catering to diverse markets and addressing unique consumer needs.
Additionally, strategic partnerships have played a crucial role in SERES’ journey. Collaborations with technology companies, energy providers, and other automotive stakeholders have facilitated the integration of state-of-the-art solutions and accelerated the development of sustainable mobility solutions.
Beyond the products themselves, SERES is dedicated to adopting environmentally responsible practices in its manufacturing processes. The company emphasizes sustainable materials, energy-efficient production methods, and recycling initiatives, aligning with its broader commitment to reducing the carbon footprint associated with the automotive industry.
As SERES continues to make waves in the electric vehicle sector, the future holds promise for further innovation and expansion. The company’s dedication to sustainable mobility, advanced technology, and global partnerships positions it as a key player in shaping the landscape of electric vehicles for years to come. With each development, SERES moves closer to its vision of a cleaner, smarter, and more sustainable future of transportation.
Here’s a quick look at the current lineup of SERES vehicles.
SERES 3 BEV: The Urban Commuter’s Companion
The SERES 3 BEV is designed for the modern urban dweller who seeks an efficient and environmentally friendly commuting solution. As a compact electric vehicle, the SERES 3 combines agility with practicality, making it an ideal choice for navigating crowded city streets. With a focus on affordability and ease of use, the SERES 3 offers a compelling entry-point into the world of electric mobility, embodying SERES’ commitment to making sustainable transportation accessible to all.
SERES 5 (BEV / EVR): Striking a Balance Between Performance and Efficiency
The SERES 5 is a versatile electric vehicle available in both battery electric vehicle (BEV) and extended-range electric vehicle (EVR) variants. Boasting a sleek and modern design, the SERES 5 aims to strike a balance between performance and efficiency. The EVR variant incorporates a range-extender, providing an additional layer of flexibility for drivers who may require longer distances between charging stations. With advanced connectivity features and smart technology integration, the SERES 5 exemplifies its commitment to delivering a compelling electric driving experience.
SERES E5 PHEV: A Hybrid Approach to Sustainability
The SERES E5 PHEV represents its foray into the plug-in hybrid electric vehicle (PHEV) segment. With a dual powertrain system, combining an internal combustion engine with an electric motor, the SERES E5 PHEV offers the best of both worlds. This hybrid approach provides drivers with the flexibility of electric-only commuting for short distances while ensuring the extended range offered by a conventional combustion engine for longer trips. The SERES E5 PHEV reflects its commitment to catering to a diverse range of consumer preferences and driving needs.
SERES 7 EVR: Luxury and Long-Range Capabilities
For those seeking a blend of luxury and long-range capabilities, the SERES 7 EVR emerges as an attractive option. This electric vehicle is designed to cater to drivers with a penchant for premium features, offering a spacious and comfortable interior coupled with advanced technology. The extended-range capability ensures that drivers can confidently embark on longer journeys without the range anxiety often associated with pure battery electric vehicles. The SERES 7 EVR positions itself as a sophisticated choice in the electric vehicle luxury segment.
SERES 9 EVR: Pinnacle of Performance and Innovation
As SERES continues to push the boundaries of electric mobility, the SERES 9 EVR stands as a testament to the brand’s commitment to performance and innovation. Positioned as a flagship model, the SERES 9 combines cutting-edge technology with high-performance electric drivetrains. With striking design elements, top-tier features, and an impressive range, this electric vehicle embodies the pinnacle of its vision for the future of sustainable and high-performance transportation.
SERES has embarked on an ambitious journey to reshape the automotive industry, placing sustainability and innovation at the forefront of its mission. With a diverse range of electric vehicles catering to different segments of the market, it is poised to play a significant role in accelerating the adoption of electric mobility and contributing to a more sustainable future for transportation. As the automotive landscape continues to evolve, SERES remains dedicated to pioneering new standards in electric vehicle technology and design.
This April, SERES will be having its debut at the upcoming Manila International Auto Show (MIAS) to be held at its other venue in SMX Convention Center. The theme for the biggest annual motoring event “Bridging the Future” celebrates the seamless integration of the latest automotive technology, sustainable practices, and the passion of driving. Mobility is not just limited to urban transport and commuting, it also is about freedom to venture beyond the city limits, using our vehicles as mobile shelters for outdoor adventures like overlanding.
This theme also aims to showcase the automotive industry’s commitment to a harmonious co-existence with the environment and the technological advancements that are happening in the industry. This year’s show aims to inspire and educate visitors about the exciting possibilities within the automotive industry, encouraging a collective commitment to a more sustainable and technologically advanced future in mobility. Among the highlights are eco-friendly hybrid vehicles and electric vehicles that contribute to a cleaner and greener future, as well as advances in mobility solutions in safety, smart transportation systems, connectivity in communications, navigation and entertainment and other features that are reshaping the way we travel.
