Gone are the days of “you can have any car color you want as it’s black.” Cars nowadays are way more personal and independent than ever. That’s great, because so are all the people.
People in today’s world are far more interested in how special they are, or how unique they are, or how they feel or want to feel.
Some can say that that is just being spoiled or privileged or entitled. 
Or you can look at it an indication of progress.
We have generations who have the ability to think more introspectively than ever, but there is also a generation that may be more tolerant and understanding of others.
In the automotive world, we have vehicles that are infinitely more safe than they have ever been. Car companies can concentrate on making cars safer for the pedestrians they may hit because proportionately, fatal car crashes have shrunk almost to nothingness.
Look at what we can choose from today. Stop asking if electric cars are the future, or if hybrid cars are the answer, or if the noise a car makes is what makes you love it.
We are in a world where all can be true.
Modern manufacturing and communication and technology all mean that cars can be much more malleable than ever. And the world has learned that there is way too much baggage and inefficiency in large production runs anyway, and way too much waste. When a recent car company head spoke of a certain segment eventually gaining 50 percent of the market, many people just laughed. That is almost the opposite of the way things are going.
Look at your choices. Do you want a sedan? Or a pickup? Or a little of both, like a crossover? Or a little more luxury with… a luxury crossover? Do you want a big engine or a small one, or none at all and want an electric motor? Do you want both?
There will be no one all-encompassing answer, unless it is only all mass transportation systems and there is a whole other discussion we could have on that. But no, the whole world will not be only full-electric. The whole world will not be only fuel-burning. The whole world will not even be four-wheeled.
We have now more than ever the luxury of choice. Do you believe the feeling or efficiency of an electric vehicle is for you? You now have several choices just for that arguably tiny segment. Isn’t that a wonderful thing? And while some choices are getting more expensive, others are getting more affordable.
The technology that is making things more complicated and arguably more hard to deal with over longer time spans is also what makes it safer, and what allows it to be fine-tuned into just what you want. We recently spoke with someone with Porsche and discussed how insane it was that within the luxury vehicle segment, and indeed within the automotive group of VW, there were three different interpretations of how to use hybrid powerplants. The Bentley plug-in is meant to be electric only for your day and doesn’t recharge much unless plugged in. The new Porsche Cayenne Turbo E-Hybrid is meant to have the power available at all times because you need it to have on tap what is the most powerful Cayenne ever built, while still having electric-only range almost double that of the Bentley. The Lamborghini Revuelto adds a hybrid that is always powered at full with a V12 engine, because you need all the power all the time in an instant for those front wheels but electric-only mode will basically last only for a drive through a (very small) Italian town. Three hugely different interpretations, all not only within the luxury segment but yes within the same group.
So, what are we looking at for the future? After the chips fall and the technological dust settles (if it ever will)? We will be more specific than ever with what we choose to spend our money on and time in. Fossil fuel or synthetic or none at all? Sporty characteristics in an SUV? A Ferrari with, gasp, four doors? None of these will be or need to be the answer for everyone or even most people. But they will be spot-on for some.
Technology has brought us choice. It has allowed us the ability to pay more attention to what we want or what we want to. That isn’t right or wrong or anything really. It just is.
And isn’t all that a wonderful way to be able to look at things.
