HATASU e-bikes, selling like hotcakes, to celebrate first year in November
For the past few years, e-bikes and e-trikes have been dominating the local electric vehicle market, getting the lion’s share with about 95 percent of the market. Their popularity is mostly credited to their convenience, cost-efficiency, reduced traffic congestion and environmental benefits.
Of these, one young brand has been one of the staple of the e-bike community for the past several months, the HATASU e-bike. And the brand is not taking its foot off the pedal. In fact, it plans to even keep on growing.
In just less than a year of local operations, the young brand has already sold about 10,000 units of its two and three-wheelers.
HATASU aspires to provide safe, value-for-money, and sustainable products that meet the daily riding needs of our local riders. It aims to even be the forerunner toward a sustainable future, transforming the riding lifestyle of every Filipino.
Media ride in Intramuros, Manila
Recently, the local media were able to personally get behind the wheel of HATASU’s vehicles during its event at Puerto Real in Intramuros, Manila. And we were quite satisfied, if not elated with what we experienced.
“We are truly honored to have received such warm welcome from our media partners and of course from our Hatasukis (HATASU e-bike owners and fans) who gave their trust and support for us to achieve the milestones we have despite being a young brand,” company chief marketing officer, Austine Huang said.
“We are excited to see HATASU e-bike grow in the local market and we cannot wait to expand our lineup of products to provide the best riding experience for all Filipinos,” she added.
“Our ultimate goal for HATASU is not to simply sell e-bikes, we want to become a symbol of progress and sustainability, a driving force in the electric mobility landscape whilst ensuring accessibility to everyone.”
During the event, we were able to try the five models in its current two- and three-wheeler lineup in three various test ride courses inside Intramuros.
The two-wheelers, Kumi and Nero, were tested by the media on a short slalom course. These e-bikes can run at 25kph and have a range of more than 60 kilometers on a single full-charge. Charging them only costs as low as P20 per full-cycle of up to eight hours. These models mostly cater to students, young professionals and office workers.
Meanwhile, three-wheeler products MAKO and MAKO 2 cater to small families and barkadas. They likewise can run up to 25 kph and reach about 60-75 km of range.
The three-wheeler, HARU, meantime, is a single-seater bike for beginners since it doesn’t need any balancing. This is best for people who are always on the go.
Purposeful, quality e-bikes
As the brand continues to build its presence in the market, it ensures that its customers are at the heart of its service and communication circle.
“This is why we conduct extensive market research to understand the needs of our
customers in order to produce purposeful and quality e-bikes that really meet their needs,” HATASU brand director, Jen Cheng, meanwhile, shared.
This people-first approach is probably what sets the brand apart from its competition. In fact, its local team invests time and resources in research and development, all the way to the production of the products. While the parts of the e-bikes are being sourced from abroad, the company assembles the products locally. This gives the brand the leverage to customize the e-bikes depending on the local road situations, mentality and practical needs of its users.
Currently, it has various headquarters in the country with over thousands of employees under its wing. These include an office in Ortigas, a warehouse in Cainta, Rizal and two additional warehouses in Cebu and Davao City.
Globally, the Chinese brand is registered in its mother country and other Asian countries, such as Indonesia, Malaysia, Singapore and Vietnam.
This November, it plans to launch another exciting offering to the local market in time for its first year anniversary.
