It’s been a great 35 years for the world’s largest automaker, Toyota, in the Philippines with its partnership with the Ty family looking stronger than ever.
And if what Biz Buzz hears is accurate, there’s no way but up for the partnership that’s behind Toyota Motors Philippines.
The main indicator of this, of course, is the strong demand for the Japanese carmaker’s vehicles and long waiting lists for its upscale models like the Land Cruiser LC 300 and the Alphard luxury van, both the outgoing and new models.
But it looks like Toyota’s newest baby will beat all these queuing records, if what we’re hearing is accurate.
According to our sources, the new version of the Toyota Prado—set to be introduced in the local market next year—is already the hottest vehicle in the brand’s stable, even if not a single unit has yet to land on Philippine shores (and there’s no indication yet exactly when that will happen).
Word on the street is that there are now “over 300 reservations” lodged with various Toyota dealers nationwide for the new Prado (which is being marketed as a junior version of the Land Cruiser).
Prospective buyers know it will be a long wait before they get to drive one, but many don’t seem to mind, we hear.
