Mitsubishi 4-day expo commemorates 60 years while looking forward to the future
It was in 1963 when Mitsubishi Motors Philippines Corporation (MMPC) first laid the foundations of its company. Eight administrations, 1.2 million cumulative unit sales and 800,000 production units after, it is one of the biggest carmakers the country has ever known.
Now, to commemorate this remarkable 60th-year milestone, MMPC is holding a four-day expo at the World Trade Center in Pasay City from August 10-13. The affair serves to celebrate its legacy though the years, while, at the same time, looking forward to the future ahead.
For 60 years, Mitsubishi and its cars have been a vital part of our lives, serving as transportation, business, and livelihood in various aspects of our society. Now, the company forges ahead, bringing along with them the values and culture of the Filipino through the years.
“We want to understand the heart and soul of the country more,” MMPC president, Takeshi Hara said during the opening ceremony of the four-day expo.
“Looking ahead, our future aspirations are greatly driven by our strong commitment for sustainability and innovation,” he added.
Concept cars of the future
With the concept cars currently being displayed at the expo, Hara then continued, “Speaking of innovation, we are excited to present to you the XRT and XFC concept cars. These vehicles represent the new face of our Mitsubishi models.”
“These concept cars symbolize our environmental consciousness and advanced technology, preparing us toward the future of greener and smart mobility solutions for the Filipino.”
In fact, he even stated: “We are excited to announce that we will bring this pickup to the country very soon. And it will be called the all-new Triton.”
Other Mitsubishi models and displays
Other than the said concept cars, other Mitsubishi cars are also being displayed, on top of the daily performances and activities for the whole family.
At the show, MMPC underscores its rich heritage while, at the same time, featuring the company’s historical highlights with its cars that have shaped the landscape of the local automotive scene for six decades.
1.2 million unit sales and counting
Now with over 1.2 million unit sales, the company still keeps on growing. For this year, January to July sales already amounted to 43,831 units.
“We’re targeting 18-percent market share and about 75,000 units,” Hara shared.
The company has already grown its sales volume by 24 percent compared to 2022.
