Leading food and beverage small footprint store operator House of Fruitas is boosting its daily operations with the acquisition of three of the first batch of deliveries of the All-New Toyota Lite Ace FX.
The House of Fruitas which houses over 30 brands and 700 profitable stores nationwide has been a time-tested customer of Toyota Motor Philippines (TMP) because of the reliability and efficiency of Toyota vehicles purchased and used by the company.
With the All-New Lite Ace FX, House of Fruitas and TMP are firming up their partnership for a more efficient business process. TMP, through its dealer Toyota Makati Inc. (TMI), will be allotting three of its first batch of Lite Ace FX units to House of Fruitas to mobilize people, equipment, and raw materials efficiently within Metro Manila and Metro Cebu.
With its capacity, size, and safety features, the All-New Toyota Lite Ace is perfectly fit the business model of the House of Fruitas which is navigating through the busy streets of the metro and delivering to over 700 stores around the country. The size of the Lite Ace can easily maneuver throughout the city without any challenges while transporting goods and people with ease. The Lite Ace is also a budget friendly vehicle while having low maintenance costs which makes it perfect to serve and assist the needs of budding businesses like the House of Fruitas.

“A lot of our customers rely on us to provide them with high quality products that are clean, convenient and served fresh daily while ensuring price affordability. In order to do this, we also need reliable partners like Toyota for us to operate smoothly on a daily basis.” says the Founder and CEO of the House of Fruitas Lester C. Yu.
“We have been loyal and avid users of Toyota because of its functionality, reliability and cost efficiency. We applaud Toyota for delivering another vehicle that will surely satisfy the needs of businesses like ours,” adds Yu.
Aside from the FX, which is perfect as a people transport vehicle, the All-New Lite Ace is also available in Pickup, Panel Van and Cargo variants—perfect for various businesses’ specific mobility needs. Pickup is an open bed unit for fast and flexible loading; Panel Van comes with a sliding enclosure for a more secure cargo transport; while the Cargo best fits transportation of dry goods and other materials.
To know more about the All-New Lite Ace and how it can help your growing business, visit toyota.com.ph/asenso. Follow Toyota Motor Philippines on Facebook and Instagram, ToyotaMotorPH on Twitter and be part of our Viber community at ToyotaPH for updates. Download the myTOYOTA app for your everyday Toyota needs.
FILE photo shows the one of the display Lite Ace units used during its launch at Farmers Market in Cubao, Quezon City