When Lexus launched the first generation NX in 2014, it further expanded its market reach by tapping a new segment of young upwardly mobile luxury car buyers with a crossover that carries the Lexus DNA of reliability, luxury and performance. Its stylish looks were definitively Lexus, crafted by the same team of Takumi masters who worked on its bigger siblings.
Lexus Philippines just announced that it will unveil the new generation NX next month, continuing on its success as the go-to nameplate for urban-sized luxury runabouts. The NX has redefined the standard for a compact luxury crossover
The Lexus NX is track-proven in its home court Shimoyama Test Track where the new IS was also developed.
With the brand’s ‘Lexus Next Chapter’ initiative, which involves serving its global customers’ needs by integrating human-centered advanced technologies, a mindfully crafted architecture, and the seamless application of the Lexus Driving Signature. The brand explains that at its core, the Lexus Driving Signature (LDS) introduces a higher development standard for vehicle dynamics. Under LDS, all Lexus models share consistent, linear traits in their operation and behavior in order to forge genuine connections with their drivers.
It deeply believes in the philosophy of Omotenashi, the creative process where one aims to anticipate customer expectations. It involves constantly conducting demanding testing procedures and the pursuit of constant improvements, with innate attention to detail and craftsmanship. Lexus says that the next generation of its design is rooted in athletic proportions and contributes to an impression of performance and function, reflecting the diversifying needs and lifestyles of global customers.
“The development of the new NX was a series of new challenges for Lexus. We implemented “digital development” to ensure quality by evaluating the well thought-out design structure under various conditions using computer models to check productivity. In terms of driving, professional racing drivers conducted an evaluation test drive at the Shimoyama test course to thoroughly train the car’s body structure and control the driving force to inherit and evolve the Lexus driving flavor,” said Takeaki Kato, Chief Engineer, Lexus International.
The NX also displays elements of the evolving Lexus design language that continues to pursue “Simplicity” rooted in technology and “Uniqueness” in proportions that contribute to a dynamic performance. Much attention has been paid to gain aerodynamic control as well as safety technology. Its flush belt moldings come with minimal steps from the door design surface to the glass surface meant to optimize over-body air flow and improve handling stability. Lexus placed dimples in the underbody engine splash shield to generate micro-vortices that help enhance under-body airflow and contribute to driving stability at high speeds, while its front bumper is shaped for improved air-flow and downforce, and the rear bumper has an opening to balance rear suspension movement.
Inside, the NX cockpit design was based on the Tazuna Concept where this interior concept was first introduced in the LF-30 Electrified concept car in 2019. The word tazuna loosely translated as “reins” that are used to control horses. The idea was to enhance the joy of controlling a car at will by enabling better communication between the driver and their vehicle.
For more updates, follow Lexus at lexus.com.ph or visit its social media pages on Facebook and Instagram @lexusmanila and to arrange a consultation with a personal sales consultant, visit the Lexus Remote page at https://fal.cn/3eSWW
