Mitsubishi Motors Philippines Corp. (MMPC) recently welcomed SJ Legacy Motors-Isabela, its latest addition to its growing network of dealerships in the Cagayan Valley Region where Mitsubishi Santiago City in Isabela and Mitsubishi Tuguegarao in Cagayan are located.
Headquartered in Barangay Malapat along the National Highway in Cordon City, Isabela, the new dealership is managed by SJ Legacy Motors Inc., which is under the umbrella of ESJAY Auto Group, one of the pioneers in the automotive industry with almost 50 years of managing successful business ventures in Luzon’s northeastern provinces as well as northern parts of Metro Manila.
“I am both delighted and honored with the inauguration of the newest addition to our Group, and our first Mitsubishi dealership, Mitsubishi SJ Legacy Motors-Isabela! Through the 45 years of existence of our Group, it has been our mission to provide our customers with a worry-free ownership experience through world-class vehicles, parts and after-sales services. The addition of this new Mitsubishi dealership, hopefully the first of many, is a privilege that will only motivate us to take this mission to new heights of customer delight,”
Amando “Amang” San Juan, chair and CEO of SJ Legacy Motor
Global brand identity
MMPC president and CEO Takeshi Hara informed that the latest Isabela dealership now carries Mitsubishi Motors’ global brand identity that features black, white and gray color schemes with red dynamic lines as an accent. The new design will also ensure a coherent experience for customers across all points they touch the brand, from motor shows, websites and brochures to the dealership. The building architecture reflects Mitsubishi Motor’s latest corporate and visual identity, with a “Dynamic Slope” as a signature element to present the robust and dynamic image of the brand.
Inside Mitsubishi SJ Legacy Motors-Isabela, its 4-car showroom area features a design meant to provide better customer experience, while the vehicle models are presented to make sure they will be seen as the centerpiece. At the back, the dealership is set to offer more than sufficient service bays as well as ample parking spaces for visiting customers.
The Mitsubishi SJ Legacy Motors-Isabela exterior and interior building design is based on the brand message “Drive your Ambition” that is intended to provide a better customer experience in a high quality retail environment and to strengthen Mitsubishi Motors’ brand image.
“We are determined in finding more avenues to bring the Mitsubishi Motors brand closer to our customers. Through this rapid dealership expansion, we are able to offer a ‘wonderful car life’ experience to more Filipino customers around the country,”
Takeshi Hara, MMPC president and CEO
Today MMPC now has a total of 58 authorized Mitsubishi dealers nationwide.
To know more about Mitsubishi Motors Philippines, its products and promos you may visit www.mitsubishi-motors.com.ph or contact your preferred dealer.
